Comprehensive Update of All 20
Media Segments
Due to the severe economic headwinds that
built momentum throughout 2008, culminating in an economic
shockwave that led to an unprecedented Wall Street meltdown in
the second half of the year, Veronis Suhler Stevenson (VSS) has
published the first VSS Mid-Term Forecast
by Segment in its 22-year history of the
Communications Industry Forecast (CIF) series. The
objective of the Mid-Term Forecast is to provide our
MediaResearchNet (MRN) subscribers with the
navigational tools they need to stay ahead of a changing media
landscape in one of the most challenging economic climates in
decades.
To order, contact Tanya Dessereau at
dessereaut@vss.com or
212-381-8556
As the only provider of comprehensive
spending, usage and trend data across all four sectors, 20
segments, and over 100 sub-segments of the media and
communications industry, VSS believes it is important to
reassess our forecasts as secular trends and cyclical events are
accelerating the shifts already reshaping the media industry. In
order to provide updated business intelligence in a timely
manner, we have limited the forecast revisions to the years 2008
and 2009 for the four broad sectors and 20 individual segments
of the media and communications industry as defined by VSS.
We plan to update our forecasts again in a
more comprehensive manner in July 2009 with the publication of
the full CIF through MRN. The 2009 VSS Mid-Term Forecast
includes top-line data in the four industry sectors and 20
individual segments, as well as the key economic indicators
driving the
We hope you find the mid-year revisions to
be an invaluable tool for developing effective strategies to
achieve your goals in this difficult economic environment. Our
objective, as always, is to empower our subscribers to make
high-stakes investment decisions by understanding cyclical and
secular trends changing the media landscape.
Table of Contents:
Introduction & Explanation of 2009
Forecast
5-15
Explanation of the Mid-Term Forecast by
Segment
6
Updated Text Analysis & Data Table
7-8
Methodology
8-9
Sources
9-15
2009 Mid-Term Forecast by Segment
16-54
Executive Summary
17-33
Overall Communications Industry Outlook
18-21
Overall Economic Outlook
21-23
Tables ES.1 1Q09 (Revised) / ES.1 2Q08
(Original):
Communications Industry Spending by Sector
24-27
Tables ES.4 1Q09 (Revised) / ES.4 2Q08
(Original):
Communications Industry Spending by
Segment
28-33
Chapter 1: The
Tables 1.3 1Q09 (Revised) / 1.3 2Q08
(Original):
Growth Rates of GDP, Inflation & CPI
35-36
Interest Rates, Housing, Unemployment &
Presidents Stimulus Plan
36-37
Chapter 2: The Advertising Sector
38-42
Tables 2.1 1Q09 (Revised) / 2.1 2Q08
(Original):
Advertising Spending
39-42
Chapter 3: The Marketing Services Sector
43-46
Tables 3.1 1Q09 (Revised) / 3.1 2Q08
(Original):
Marketing Services Spending
44-46
Chapter 4: The Consumer End-User Sector
47-51
Tables 4.4 1Q09 (Revised) / 4.4 2Q08
(Original):
Consumer Spending on Communications
48-51
Chapter 5: The Institutional End-User
Sector
52-54
Tables 5.1 1Q09 (Revised) / 5.1 2Q08
(Original):
Institutional Spending on Communications
53-54
Mid-Term Forecast Pricing:
MRN 2.0 Subscribers: No Charge
CIF Print Subscribers:
$600.00 (Includes complimentary upgrade to MRN 2.0)
Non-Subscribers:
$995.00 (Can be applied to MRN subscription until
6/30/09)
How To Order:
Contact Tanya Dessereau at dessereaut@vss.com or 212-381-8556