Creation of the from the operator’s perspective required a consistent and robust econometric methodology, decades of investment by VSS and would be nearly impossible to duplicate today. The creates linear media intelligence for unbiased perspective comparing industry performance to nominal GDP during seven economic cycles. Recalibrated at a minimum of once per year to maintain accuracy and with new media segments and industries added when they have emerged, the represents the most complete picture of US Communications growth and economic transformation from 20th century traditional media dominance to 21st century digital media dominance. Data sets detail the advent of audience fragmentation and the speed at which consumer and institutional media consumption habits have changed or been altered. The data series makes it possible for executives to identify every economic and media usage tipping point, because tipping points can only be seen in hindsight. To understand the present you must first understand the past.
The will benefit institutional investors (both private capital and public securities), strategic operating players and the financial and advisory firms serving the industries that comprise US Communications - all who need to make better media investment decisions.
The includes more than 4,700 data sets delivered in 3 Excel Workbooks, which include 54 ready-to-use tables and 18 embedded charts for visual trending, greater understanding and unique insights. Excel Workbooks include:
- Spending Data by Industry Segment (NEW for 2010):
Business Information and Services: business information, business process outsourcing services, professional information
Education and Services: educational & training services & media (K-12 instructional media, not-for-profit college educational media, for-profit educational services, outsourced corporate training)
Entertainment and Leisure Media: consumer book publishing, subscription TV, and entertainment media (box office, home video, recorded music, videogames, TV & in-flight programming)
Marketing: business-to-business and consumer promotions, and public relations and word-of-mouth marketing
Targeted Media: branded entertainment, direct marketing, business-to-business media, outsourced custom publishing, and pure-play internet & mobile
Traditional Consumer Advertising Media: broadcast & satellite radio, broadcast television, consumer magazine publishing, newspaper publishing, out-of-home media and yellow pages directories
- Exclusive Time Spent With Media Data:
1. Time spent with communications media, both consumer and institutional data series: hours per person per year
2. Growth of hours per person per year using consumer and institutional media
3. Shares of hours per person per year using consumer and institutional media
- Spending Data by Revenue Stream:
Spending data for the four revenue streams and 19 segments of US Communications – advertising, marketing, consumer end-user, and institutional end-user.
The exclusive is published solely in digital format and can be accessed by all registered users.
For further information, please submit the form below.